Two iconic Australian brands have collaborated to make a surprise new product
Two of Australia’s most iconic brands have collaborated to create a quirky fragrance range.
Aussies can now have their homes smelling sweet after Allens and Dusk released a lolly-inspired home fragrance range.
The luscious lolly inspired range consists of a range of products to help sweeten the home, or as a sweet gift for loved ones.
The Allen’s inspired Dusk range features scented candles, bath bombs, room sprays and fragrant oils inspired by some of Australia’s favourite treats.
Scents include Frogs Alive, Peaches and Cream, Pineapple, Sherbies and Cheekies.
Nestlé Head of Marketing Confectionery Melanie Chen said: “when you open up a bag of Allen’s, that deliciously familiar smell can instantly lift your mood”.
“We are thrilled to partner with the candle and gifting experts from dusk to re-create our lolly fragrance in this iconic range,” she said.
“It’s the perfect accompaniment to enjoying your favourite Allen’s lolly or simply enjoying the mouth-watering aroma through your home.”
Dusk Chief Marketing Officer Jeremy Taylor said the brand was excited to be partnering with Allen’s.
He said the products have been crafted by experts to smell just like the real thing.
Just like an Allen’s Party Mix, there’s something for everyone in the new Allen’s inspired dusk range, available now.
The collection includes candles from $14.99 to $54.99 ranging from sizes of 100g to 350g.
There are also fragrant oils, tealights and room sprays from $24.99.
Allen’s inspired Bath Bombs are also included in the collection, from $12.99 in Jellybeans scent, Strawberries and Cream, Peaches and Cream, and Sherbies.
Originally published as Two iconic Australian brands have collaborated to make a surprise new product
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